How to Create a Custom Landing Page (Email Marketing Series 5 of 7)
In this video I’m going to show you how to make a landing page using a really cool tool that I like to use called LeadPages. This thing is really awesome and I want to show you exactly how I do it. Check it out.
Okay so another great way to build an email list is using landing pages and I love to use a tool called LeadPages because they just make landing pages so user friendly, it’s mobile responsive, the designs are just amazing and they’re constantly adding new tools and features to this product. So I’m going to go ahead and show you how you can build a landing page using LeadPages. Alright, so if you don’t already have LeadPages you can use my affiliate link below this video, otherwise go ahead and log in. Alright so here we are inside of LeadPages and I’m going to show you how many templates they have. They currently have 67 templates and the cool thing is you see this button right here it says “OK sort by conversion rate” they actually constantly test out of all of the templates that are used throughout all their customers which ones covert the best. So you can go ahead and click on this and you can see that all of these forms currently are ranking the best as far as opt-in and conversions.
So we’re go ahead and continue to see if I can find you a really nice squeeze page so you can basically select one. This looks like a pretty good one, it’s called the Elegant Base Opt-in Page, so I’m going to click this one and it’s going to ask you which industry you’re in and I’m going to say I’m in marketing, count me in and it’s literally this easy. Basically, you can click on any of these forms and you can just make some edits. So I’m going to go ahead and click on my logo and I have already downloaded some logos right here so I’m going to go ahead and click on it and click ‘OK’. As you can see, it’s already been uploaded. I’m going to go ahead and change my headline. So I’m go to ahead and click on this.
Alright so we can just change the bullets of what people receive so I’m going to go ahead and click on this and change some of these headlines. Okay cool so now I’ve changed that, I can also change my video and then we can also change some of these other texts. And what’s really neat about this page is you can change some social proof of where you’ve been mentioned so it kind of just validates that you know what you’re talking about. Okay so now we have everything set up basically when you click on this form, it will show you what they call a double opt-in form. So basically it requires someone to click on this, this will pop up and they can enter the email address. And you can go into different integrations using AWeber, iContact, MailChimp, whatever you have and you can basically change some settings there. You can also change this form. You can add image to this form, let’s say
I want to add a video on the sides so just kind of validate a little more of what they’re getting. I can change the way the submit button looks like. You know I can change the text, the color of the button, the width, all that good stuff. Everything is very customizable and very user friendly also you can change your Thank You page. Let’s say after they opt-in, you’ll want to send them to a different page that you customize. You can actually create a thank you page and paste the web address right here. Okay so once you’re all set you just basically click ‘SAVE’ and add a name to this form. So I’m going to call it “Map Training Example” and then click ‘SAVE’. Alright, so after you have all of that completed you can basically start publishing this to your website. So you’ll want to click the ‘PUBLISH’ button and it’s going to say “How would you like to publish this page?”, so I want to publish this on my WordPress website.
So in order to do that you have to download the LeadPages WordPress plugin so we’re going to go ahead and do that right now. Once you download the plugin we’re going to go inside to our dashboard and get it all setup. So we’re going to go into our ‘PLUGINS’ area, we’re going to click ‘ADD NEW’ and we’re going to click ‘UPLOAD’. Okay so we have our LeadPages zip file, we’re going to go ahead and install it. Once you have that go ahead and activate it. Alright so we have this plugin called LeadPages connector and basically now they have a new option of LeadPages on the left hand side of your dashboard menu. So we’re going to go ahead and add new and we can select the lead page that you want to display.
Let’s say in the event that you created multiple, you can select which one that you want. But this is the correct one so I’m going to go ahead and leave that, and I’m going to create a custom URL so I’m just going to call it how about we’re going to call it “training video” and we’re going to click ‘PUBLISH’. Okay so now that I have this landing page created I’m going to go ahead and put it on my menus tab. So I’m going to go to ‘APPEARANCE’, go to ‘MENUS’ and I want to add it to my navigation so it’s going to be a custom link. I’m going push this down arrow and I want to type it in the address that I just created. Okay I’m going to give it a name so I’m just going to type in “Training” click ‘ADD TO MENU’ and maybe I want it next to my About page so I’m going to move it on up to the middle, click ‘SAVE MENU’.
Alright I’m back on my website I’m going to click refresh. Great so now I have this new Training page and watch when I click this, alright so there we go, here’s our quick landing page that we just created in LeadPages, as you can see it was so simple to make it really just took a few minutes to do and now you have a really cool opt-in form, when you click this button, this will pop up, you can start collecting email addresses and giving your audience something to opt-in for. Alright! I hope you guys enjoyed my video on LeadPages and how you can use LeadPages to create landing pages. I’ll see you guys in the next video.