Natural Urbanity

How a purposeful website redesign elevated the digital presence and e-commerce experience for a natural beauty brand.

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Cheriece Peterson

Founder of Natural Urbanity

Cheriece discovered a gap in the market for products that were both truly effective and affordable for her family. Driven by a passion for authentic care, she founded Natural Urbanity on a simple, powerful mission: to create intentional, high-quality hair care that works well, feels good, and is accessible to all families. Cheriece’s goal is to empower others to feel confident in their daily care routines with products they can trust.

Natural Urbanity had already established a loyal following, but after investing in a brand refresh, their existing website no longer reflected the quality and vision of their business. The site felt disconnected from the new, elevated brand style and messaging.

INDUSTRY

Beauty, Health & Wellness

SERVICES

UI/UX Design, Web Development, E-commerce

PLATFORM

WordPress

TIMELINE

6-7 Weeks

INDUSTRY

Beauty, Health & Wellness

SERVICES

UI/UX Design, Web Development, E-commerce

PLATFORM

WordPress

TIMELINE

6-7 Weeks

Project Overview

Problem & Solution

Cheriece came to us with clear goals: she needed a total website redesign that was not only more attractive but was strategically built to increase website traffic and drive more sales. Our task was to translate her beautiful new branding into a powerful e-commerce experience that would captivate users and convert them into loyal customers, integrating her robust Shopify backend into a flexible and content-rich WordPress front-end.

The Challenges

  • The client had a beautiful new brand identity, but their existing website felt outdated and disconnected. This visual mismatch failed to communicate the premium quality of the products and undermined the new branding efforts before they could even take hold.
  • The previous website's e-commerce experience was not optimized for growth. The user journey from product discovery to checkout was not intuitive, creating friction that limited conversion rates and hampered the brand's potential for increased sales.
  • To meet the ambitious goals of increasing traffic and sales, the new website needed to be more than just a pretty storefront. It required a solid technical and strategic foundation to attract new customers and perform well in search engine rankings.

Our Solutions

  • We executed a complete, custom website redesign from the ground up. Our team meticulously translated the new brand guide including colors, fonts, and messaging into a visually stunning and cohesive digital experience that authentically represents the Natural Urbanity ethos.
  • We seamlessly integrated the client's Shopify account directly into the new WordPress website. This powerful hybrid solution combines the rich storytelling and content capabilities of WordPress with the secure, reliable, and user-friendly checkout power of Shopify.
  • We built the new site with SEO and performance at its core. This included a mobile-first design, an optimized site structure for better search indexing, and developing key content areas to highlight the brand story, ultimately driving organic traffic growth.
Transformation

The Results

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Example of e-commerce function shopify integration with wordpress by Marketing Access Pass
Natural Urbanity-casestudy feature
Client Testimonial

"I love Love LOVE my website! This team built a beautiful site, more than what I could have envisioned. They are always helpful and offer great recommendations for my questions. The turnaround time is quick and professional."

cheriece-peterson-client-case-study

Cheriece Peterson

Founder of Natural Urbanity

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