Dr. Lara R. Cohen, PsyD

How a complete digital rescue transformed a psychologist's chaotic website disaster into a calming, clinically credible online presence that builds trust with specialized audiences and consistently converts visitors into consultation bookings.

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Lara R. Cohen, PsyD

Licensed Clinical Psychologist

Lara Cohen, PsyD, is a licensed clinical psychologist and founder of Branching Out Together, PLLC, a private psychotherapy practice serving adults in the greater Denver and Boulder, Colorado area. Guided by the belief that every person is beautifully unique and capable of healing in the right conditions, Dr. Cohen specializes in neurodiversity-affirming therapy, psychotherapy for anxiety, and assessment review and integration services.

Despite having a clear therapeutic philosophy, established logo, and growing client base, her digital presence was actively working against her practice goals. She needed a sophisticated, conversion-focused website that would feel warm and clinically credible while empowering prospective clients to take that crucial first step toward scheduling a consultation.

INDUSTRY

Small Business, Mental Health, Psychology

SERVICES

UI/UX Design, Web Development

PLATFORM

WordPress

TIMELINE

6-7 Weeks

INDUSTRY

Small Business, Mental Health, Psychology

SERVICES

UI/UX Design, Web Development

PLATFORM

WordPress

TIMELINE

6-7 Weeks

Problem & Solution

After a devastating experience with a previous web design team, Dr. Cohen arrived at MAP with eleven pages of documented feedback detailing a website so misaligned with her vision that it actively undermined her practice's credibility and threatened her new practice launch. She urgently needed a complete digital rescue that would establish clinical authority, create a calming environment for her neurodivergent and anxiety-focused clientele, and convert visitors into consultation bookings.

The Challenges

  • Previous website was misaligned with the client’s vision, leaving her without a viable digital presence as her practice launch approached
  • Visually chaotic design with dark, busy imagery and text layered over photos that created an overwhelming experience for her neurodivergent and anxiety-focused clientele
  • Inappropriate sales-heavy tone with excessive calls-to-action that made the site feel like a marketing funnel rather than a professional mental health practice
  • Damaging technical errors including visible placeholder text, incorrect map location, missing navigation, and broken formatting that undermined professional credibility
  • Missing clinical credibility elements such as Psychology Today verification badge and improperly displayed doctoral credentials essential for a licensed psychologist
  • No strategic user pathways to support her ambitious goal of converting 25% of website visitors into consultation bookings
  • Lack of essential practice tools including custom intake forms for client onboarding and cohesive style guide for brand consistency

Our Solutions

  • Abandoned the failed previous design entirely and created a polished, clinically credible site that perfectly reflects Dr. Cohen's therapeutic philosophy and practice goals
  • Created light, nature-inspired aesthetic with clean straight-edged photography and soothing palette of greens and browns that genuinely supports her healing environment
  • Replaced aggressive marketing language with warm, therapeutic copy and limited "Schedule Now" buttons to just two strategic locations per page for professional, pressure-free feel
  • Eliminated all technical errors, placeholder content, and navigation issues while ensuring flawless functionality and accurate contact information across all devices
  • Restructured "Meet Dr. Cohen" page with properly formatted doctoral credentials, and training history
  • Designed intuitive user journeys around her four core services with clear navigation that guides visitors naturally from discovery to consultation booking
  • Developed custom branded intake forms and detailed mood board style guide to ensure seamless client onboarding and longterm brand consistency

The Results

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New Patient Intake Experience

We replaced Dr. Cohen's phone-only intake with a calming, structured 4-step digital questionnaire, giving prospective patients a comfortable, private way to start the journey toward care.

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"I can't fully express how grateful I am for the incredible website that Anthony and Linh created for me at Marketing Access Pass. Beyond delivering a stunning site, their thoughtful collaboration made the entire process enjoyable, supportive, and empowering. They truly understood how much it meant for me to present my business in the best light and were incredibly patient and gracious, allowing me the time I needed to feel confident in every detail.

Not only did they bring my vision to life, but they also enhanced it in ways I couldn’t have imagined, drawing from their deep expertise in web and graphic design. Their creative insights, technical skills, and keen design sensibility elevated the site beyond what I had envisioned, all while ensuring it remained a true reflection of my brand. The result is a beautifully designed website with a smooth, intuitive user experience that perfectly captures my vision—plus so much more, thanks to their artistry and expertise.

dr-lara-cohen-client-spotlight

Dr. Lara R. Cohen, PsyD

Licensed Clinical Psychologist

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