Anna Switzer

How a complete website redesign transformed a creative professional's online presence. Turning a dated personal site into an editorial showcase that books clients on autopilot.

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anna switzer

Anna Switzer, PhD

Educator, Author & Artist

Anna Switzer, PhD, is a multifaceted educator, author, and Nature-Connected Life Coach whose work sits at the intersection of science, outdoor exploration, and transformative learning. With academic credentials spanning Physics, Oceanography, and Education, she has dedicated her career to inspiring learners of all ages through experiential approaches. Her professional journey includes prestigious leadership roles at organizations such as National Geographic Society (where she served as Program Manager for Outdoor and Experiential Education), Outward Bound, and EL Education.

Despite her impressive expertise spanning education consulting, published writing, and artistic work, Anna's fragmented digital presence was set to expire within months, leaving her with no professional platform to serve her diverse audiences. Her reach remained limited almost entirely to her existing network and current students, while she urgently needed functional e-commerce to facilitate book sales and lacked the cohesive online hub necessary to help visitors discover and cross-pollinate between her multiple offerings. This cost her real opportunities to connect with new readers, consulting clients, and potential future art buyers.

INDUSTRY

Education, Consulting

SERVICES

UI/UX Design, eCommerce, Web Development

PLATFORM

WordPress

TIMELINE

6-7 Weeks

INDUSTRY

Education, Consulting

SERVICES

UI/UX Design, eCommerce, Web Development

PLATFORM

WordPress

TIMELINE

6-7 Weeks

Problem & Solution

Anna's existing website was fragmented across her diverse expertise areas and set to expire, leaving her without a professional digital platform to serve her consulting, writing, and art audiences. She urgently needed a unified hub with e-commerce functionality for book sales and the ability to help visitors seamlessly discover and transition between her different offerings. Opportunities she was losing daily due to her limited online presence.

The Challenges

  • Existing website set to expire within months, risking the complete loss of her professional online presence and credibility
  • Fragmented digital identity that failed to connect her three distinct areas of expertise: education consulting, writing, and art
  • Stagnant audience reach limited almost entirely to her existing network, preventing discovery by new consulting clients, readers, and art buyers
  • No e-commerce functionality to facilitate required book sales for enrolled students
  • Disconnected user pathways that prevented visitors from naturally crossing over between her different offerings
  • Lack of scalable foundation to support her expanding work, including sales and consulting products still in development

Our Solutions

  • Delivered a stable, future-proof website ahead of deadline to ensure zero disruption to her professional presence
  • Created a unified digital identity that elegantly connects her consulting, writing, and art under one cohesive brand
  • Built professional messaging and navigation designed to attract new audiences beyond her existing network
  • Integrated secure e-commerce functionality for immediate book sales and future art transactions
  • Designed strategic pathways that naturally guide visitors to discover and engage with all her offerings
  • Established a scalable, client-managed foundation built on a flexible content management system that empowers Anna to confidently update content and seamlessly introduce new consulting products and art inventory as her business continues to evolve

"MAP (Anthony and Linh) are incredible thinkers and designers. I handed them artifacts from various strands of my work and they pulled all the pieces into a coherent and beautiful display. They articulated connections between my work in a skillfully intuitive way and I couldn't be more pleased with the outcome. I'm confident that they will also continue to support me as I learn to "drive" this new site! I'm grateful and impressed with the service I have received from MAP. I'd highly recommend them to anyone seeking a new "look and feel" regarding your web presence."

anna switzer

Anna Switzer, PhD

Educator, Author, & Artist

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