Anna Switzer
How a complete website redesign transformed a creative professional's online presence. Turning a dated personal site into an editorial showcase that books clients on autopilot.
Anna Switzer, PhD
Educator, Author & Artist
Anna Switzer, PhD, is a multifaceted educator, author, and Nature-Connected Life Coach whose work sits at the intersection of science, outdoor exploration, and transformative learning. With academic credentials spanning Physics, Oceanography, and Education, she has dedicated her career to inspiring learners of all ages through experiential approaches. Her professional journey includes prestigious leadership roles at organizations such as National Geographic Society (where she served as Program Manager for Outdoor and Experiential Education), Outward Bound, and EL Education.
Despite her impressive expertise spanning education consulting, published writing, and artistic work, Anna's fragmented digital presence was set to expire within months, leaving her with no professional platform to serve her diverse audiences. Her reach remained limited almost entirely to her existing network and current students, while she urgently needed functional e-commerce to facilitate book sales and lacked the cohesive online hub necessary to help visitors discover and cross-pollinate between her multiple offerings. This cost her real opportunities to connect with new readers, consulting clients, and potential future art buyers.
Education, Consulting
UI/UX Design, eCommerce, Web Development
WordPress
6-7 Weeks
Education, Consulting
UI/UX Design, eCommerce, Web Development
WordPress
6-7 Weeks
Problem & Solution
Anna's existing website was fragmented across her diverse expertise areas and set to expire, leaving her without a professional digital platform to serve her consulting, writing, and art audiences. She urgently needed a unified hub with e-commerce functionality for book sales and the ability to help visitors seamlessly discover and transition between her different offerings. Opportunities she was losing daily due to her limited online presence.
The Results
"MAP (Anthony and Linh) are incredible thinkers and designers. I handed them artifacts from various strands of my work and they pulled all the pieces into a coherent and beautiful display. They articulated connections between my work in a skillfully intuitive way and I couldn't be more pleased with the outcome. I'm confident that they will also continue to support me as I learn to "drive" this new site! I'm grateful and impressed with the service I have received from MAP. I'd highly recommend them to anyone seeking a new "look and feel" regarding your web presence."
Anna Switzer, PhD
Educator, Author, & Artist
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